Start - Encouraging more young people into sport or an active lifestyle
Stay - Helping commited sports enthusiasts get more out of their sport
Succeed - Showcasing the activities and achievements of our junior champions
We are 100% focused on targeting young people, male and female - they are likely to be in school, college or university and aged between 12 & 20+.
They will have an active interest in sport - any team/individual sport, olympic sport or freesport/extreme sport.
We fully acknowledge this will not all be achieved overnight. In the first instance we will be targeting those already hooked on sport, then roll-out new resources to engage and inspire new sectors of the young viewing audience.
